Demand Curve – International Landmark
A simple demand curve for a tourist landmark with international significance. It aims to replicate a POI that people are keen to travel to from all around the globe. Travellers are keen to see the POI even when it’s not open and will consider travelling to it at wee hours of the day. This curve is intended to be used with truly notable landmarks that are generating a lot of international recognition.
Demand is highly scaled towards local tourism (people are staying overnight) with a long tail of people willing to travel huge distances.
These curves are NOT based on any hard numbers, but it’s rather a guesstimate of sorts.
Above 5000 people per day, or just around 1.8M visitors per year.
This fits quite a few of the major international tourist attractions, e.g.:
- Empire State Building: 2.5M per year
- Status of Liberty: 3.2M per year
- The Eiffel Tower: 5.8M per year
- Tower of London: 2.8M per year
The POI size is, of course, just a suggestion and not a rule: after all POIs can use whatever demand curve you want.
These are set-up to be slightly offset to each other (with each visit taking around one hour):
- Monday – Friday: Demand starts picking up slightly after 03:00 with a peak of ~9am. Demand starts to fall down after around 15:00 as the landmark might be starting to close, with people lingering around until the evening. Some overnight traffic is expected as people might still want to see the landmark even if it is closed.
- Saturday/Sunday: Similar to Monday – Friday, but starts to pick up earlier and falls down a bit later. This is in order to account for weekend travellers who are less flexible and are keen to see the landmark either way.
Aimed to simulate global travel demand – i.e. tourists are wanting to travel in from all corners of the world.
- 0 to 95 km: 100% demand (tourists staying locally for a few days / locals)
- 100 to 480 km: Gradually falls down to 50% (day trips / locals)
- 500 to 2,400 km: Gradual decline to 20% (intra-national trips, international travel)
- 2,500 to 9,500 km: Gradual decline to 10% (international travel, continental travel)
- 10,000 to 20,000 km: Gradual decline to 5% (global travel)
Unique id of this curve: vinascz.demand.international-landmark
- 2000 – 5000 people per day (730k to 1.8M per year): National landmark
- 500 – 2000 people per day (180k to 730k per year): Regional landmark
- under 500 people per day (under 180k per year): Local landmark
